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Come
visit our neighbors Peter and Cathy Kohl at their
new KC
Buffalo Co. website and see why Kansas Citians
are beating a path to their door for their highly
nutritious and responsibly grown and processed meat
products.
Also, visit our new woodworking
business The
Country Woodworker where we craft high quality
heirloom period and reproduction antique furniture
from sold wood which we recycle from storm damaged
urban timber.
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Developing materials which effectively balance
the needs of product, marketing, and sales managers
is what we do best. Various departments all hold a
stake in the expenditure of funds budgeted for
reaching your customers. We take care to listen and
address those concerns in every project we
undertake. Whether designing the layout, traffic
flow, site graphics, multimedia displays and
customer retention plan of your next big trade show
booth or the development of a small run of
point-of-purchase displays, we know how to get the
job done. Our experience includes six-figure
budgets with extensive logistical and planning
objectives successfully met at venues such as Las
Vegas Convention Center in Nevada.
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CATALOGS....
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This is a cover developed for
the full production line of
Handheld hydraulic tools offered
by the Hydraulic Tools Division
of the Stanley Works. Inside,
more than 100 tools and their
variants were featured including
brief specifications and photos
of each. We managed the product
photography shoots, and high
resolution scanning and then
produced the final design, layout
and separation ready Quark
document including all the
clipping paths and drop shadows
ready for ripping, trapping and
output to final litho negs. In
addition, we speced the printing,
management the budget and all
press checks and approvals.
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Click
here
for full size cover.
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CORPORATE ID, TRADEMARKS AND
LOGOS....
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The trademark at left was
developed for Allied Systems
Research Inc., A Kansas City
company that developed and
engineered an innovative new
approach to humidification for
home and industrial applications.
Concurrent with the mark, we
implemented the design into a
small brochure, product labeling,
and corporate letterhead,
envelopes and business cards.
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TRADE, MAGAZINE AND NEWSPAPER ADS
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This ad was produced for the
Hydraulic Tools Division of the
Stanley Works in its entirety
from the photography to the final
layout and copy. It appeared in
major rental and construction
market publications over a
12-month period as well as being
used as a point of purchase
display.
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Click
here
for full size ad.
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BROCHURES
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This is a cover design
developed to grow business with
not -for-profit organizations in
and about the great lakes. Our
interest in nautical and maritime
history and crafts, along with
our development of a line of
products targeted to the large
and wealthy demographic group
that visited the Lake Superior
region from Minnesota's Twin
Cities, made this a natural way
to gain the support of these
organizations while we joined
forces to display our products on
their shelves to their 1/2
million annual visitors.
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Click
here
for full size pamphlet.
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TEXTILE IMPRINT GRAPHICS....
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This design was the flagship
of a line of screen printed
apparel products marketed through
a rep at the Minneapolis Gift
Mart. It was one of almost a
dozen designs that are still
selling at lighthouse museums and
gift shops around the shores of
Lake Superior. Other custom
pieces were derived from this and
other designs in the line
especially to help our customers
increase market share and shelf
space at a variety of specialty
shops. The "Wilding Designs"
trade mark line included designs
depicting old fishing lures,
loons, northern wildflowers,
lighthouses, wolves and more.
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Click
here
for full size newsletter.
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DIRECT MAILERS, NEWSLETTERS, SAFETY
OPERATION AND PART MANUALS....
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This newsletter, produced
quarterly for the Hydraulic Tools
Division of the Stanley Works, is
distributed to their dealers,
prospects, and sales associates
to be used as a sales and
marketing aid to leave with new
prospects or to be handed out at
trade shows. The Attachment
Briefings features
testimonials from existing
product users interviewed by a
public relations specialist and
technical writer who developed
the stories, while final layout,
technical editing, image work and
final production was done in
Quark Xpress, Photoshop and
Illustrator or FreeHand.
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Click
here
for full size newsletter.
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SALES KITS, POINT OF PURCHASE DISPLAYS,
TRADE SHOW GRAPHICS....
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The Outside and Inside covers
(pictured here) of this pocket
folder were produced for the
Hydraulic Tools Division of the
Stanley Works to dramatically
illustrate the features and
benefits of the newly designed
Series 6 Hydraulic Breakers from
Stanley. The unique design and
graphics were used to help
differentiate Stanley from the
largely commodity market of
hydraulic breakers and related
attachments being marketed by a
wide range of small to large
corporations. Competition
included companies with as few as
100 employees to industry giants
such as Caterpillar. The
Illustration showed a photograph
manipulated to be cut away and
reveal an illustrated 3D
rendering of the outer, and on
the next page, the inner workings
of the power cell of the
hydraulic breaker, right down to
the pistons, rings, nitrogen
chamber and fittings.
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Click
here
for full size page.
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WEB PAGE DEVELOPMENT, WEB
MARKETING....
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Lightfastgraphics provides
full service web design and
promotion services to a variety
of clients to meet a full range
of budgets and marketing goals.
We can help small to large
companies understand the
importance of the Internet in
their marketing efforts and help
to facilitate planning and
implementation of a meaningful
presence on the World Wide Web.
Part of our design philosophy is
to implement and incorporate into
our clients pages the metadata
and quality content required to
ensure top relevance rating by
all the major search engines and
to offer a complete search engine
submission program as standard in
our web development offerings....
after all, if your clients cannot
find you on the first page of a
search under keywords relevant to
their industry and your product,
then their is no reason to market
on the Internet!
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Click
here
to visit the URL.
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Links to great artists, photographers,
designers and communication arts resources:
Seargeant's
Online Art Gallery and Studio
Belfiore
Design
Link
Master
John
LaRoe
The
Country Woodworker
Contact tom@lightfastgraphics.com Telephone: 816
331-8807
All content
Copyright © 2002, Thomas J. Martin, last update July
25, 2002, lightfastgraphics.com
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